Analyst/ Lowes Cobrand Marketing

<p>Partner with Lowes to optimize channels to create innovative acquisition opportunities across the prospect journey. Manage creative development and offer testing plans across channels via collaboration with Lowes and internal partners. Lead general channel management activities, including campaign execution, analyzing results, tracking channel metrics and budget, and channel optimization. Work with a Marketing Campaign Execution team to ensure flawless execution of all campaigns. Support the development of bottom-up forecasts and the regular reporting of partnership performance; over time develop a deep understanding of key business drivers and how to use them to drive growth. Manage monthly performance reporting and forecasting. Support various broad strategic projects that impact the entire Lowes acquisition business.</p><p>American Express is an Equal Opportunity Employer. We celebrate diversity and are committed to creating an inclusive environment for all employees. We do not discriminate based upon race, religion, color, national origin, sex, sexual orientation, gender identity, age, status as a protected veteran, status as an individual with a disability, or other applicable legally protected characteristics.</p>