Corporate Marketing Manager
Auto ImportJob Description:
- Collaborate with Sales and Marketing to develop programs supporting strategic account engagement and pipeline acceleration
- Support executive experiences, customer events, and account-based initiatives
- Support webinars, whitepapers, and other lead- and pipeline-generating content
- Partner with Product Marketing and GTM leadership on product launches, strategic announcements, and company initiatives
- Develop marketing assets and messaging for enterprise sales conversations and customer expansion
- Align corporate marketing initiatives with revenue and growth objectives
- Develop and execute integrated corporate marketing campaigns
- Ensure consistent messaging across owned, earned, paid, partner, and event channels
- Measure campaign performance and optimize based on business outcomes and insights
- Evolve and amplify Mural’s corporate narrative
- Support executive visibility through speaking opportunities, thought leadership, customer engagement, and industry recognition
- Coordinate event messaging, promotional plans, executive content, and post-event engagement
- Manage multiple cross-functional initiatives and competing priorities
- Partner with external agencies and vendors as needed
- Define and track KPIs for campaign performance, brand engagement, event success, and pipeline contribution
- Analyze results and communicate insights and recommendations
- Identify opportunities to improve processes, collaboration, and marketing effectiveness
Requirements:
- 2+ years of experience in corporate marketing, integrated marketing, brand marketing, or strategic marketing within a B2B SaaS or technology company
- Proven experience leading cross-functional integrated marketing campaigns from strategy through execution
- Strong understanding of B2B go-to-market strategy
- Experience partnering with Product Marketing, Revenue Marketing, and Sales
- Experience supporting enterprise or sales-led growth initiatives through marketing programs and executive engagement
- Exceptional project management skills, with ability to lead multiple high-impact initiatives simultaneously
- Outstanding written, verbal, and presentation skills
- Experience translating complex ideas into compelling stories
- Experience collaborating with executive stakeholders and cross-functional teams
- Analytical mindset and experience measuring marketing performance and using data to inform decisions
- Experience supporting product launches and GTM initiatives
- Experience with enterprise account-based marketing (ABM) or strategic account programs
- Experience managing corporate events, executive experiences, and customer engagement programs
- Familiarity with marketing automation, CRM, and analytics platforms
- Experience working in a fast-paced, high-growth SaaS environment
Benefits: