[Remote] Lifecycle Marketing Manager

Note The job is a remote job and is open to candidates in USA. Moonshot is the “Robinhood for DeFi”—an iOS and Android app that lets anyone trade cryptocurrencies on-chain through a user-friendly interface. As a Lifecycle / Retention Manager, you will own the Braze platform and drive retention efforts through various messaging and promotional strategies. Responsibilities Own all lifecycle messaging in Braze (email, push, in-app, inbox) Build and maintain automated onboarding, retention, and win-back flows Create dynamic segmentation and triggered journeys Set up and monitor promotions and targeted incentives Own and grow loyalty and retention efforts across the in-app user experience Run A/B tests and weekly lifecycle experiments Track activation → retention → reactivation KPIs and report learnings Analyze customer behavior, retention metrics, and cohort lifetime value to identify insights and opportunities to help drive growth strategy Skills 3+ years in Lifecycle / CRM / Retention for a consumer app Hands-on proficiency in Braze (canvas, segmentation, etc.) Familiarity with consumer app promotion design, fulfillment, and ROI analysis Experience moving metrics, not just sending messages Strong short-form copy instincts (mobile-first) Comfort using data to inform decisions Crypto / trading / sportsbook / DFS experience Understanding of trader psychology, incentives, and habit loops Benefits Equity opportunities 5% 401(k) Match Health benefits (75% premium coverage) + $150,000 in life insurance coverage $1,000 one time office set up stipend Flexible PTO Company Overview Moonshot democratizes access to high-potential financial opportunities by providing a seamless, user-friendly platform where anyone can discover, evaluate, and engage with tokens. It was founded in 2024, and is headquartered in , with a workforce of 11-50 employees. Its website is https//moonshot.money/.